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Government Enforces New Mandatory Rules on Youth-Favourite Product

Judith MwauraBy Judith MwauraFebruary 19, 2025No Comments3 Mins Read
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Government Enforces New Graphic Health Warnings on Nicotine and Tobacco Products

The Ministry of Health has officially introduced new graphic health warnings that must now appear on all modern nicotine and tobacco products. These include electronic cigarettes (e-cigarettes), vape pens, and nicotine pouches.

In a public notice issued on February 19, the ministry emphasized that the updated regulations align with the Tobacco Control Act of 2007 and demonstrate the government’s ongoing efforts to safeguard public health from the risks associated with nicotine consumption.

“The State Department of Public Health and Professional Standards, under the Ministry of Health, is pleased to announce the official gazettement of new graphic health warnings (GHWs) for novel nicotine and emerging tobacco products,” the statement read in part.

Why the Change?

According to Public Health Principal Secretary Mary Muthoni, the decision to enhance these graphic warnings was driven by the rise of newer nicotine products, which pose fresh challenges in tobacco control.

“We are taking a proactive approach by updating our health warnings to reflect modern challenges posed by these products. The aim is to provide clear, impactful messages that inform and protect the public,” she stated.

She further explained that the new warnings are part of the government’s broader strategy to reduce tobacco and nicotine use, especially among young people who are increasingly turning to these products.

What’s New in the Health Warnings?

The newly designed health warnings will include two major elements:

  1. Vivid, eye-catching imagery – The graphics will be designed to visually highlight the severe health risks linked to using nicotine and tobacco products. By making these images more noticeable and memorable, the government hopes to discourage their use.
  2. Targeted messaging – The warnings will also address concerns specific to emerging nicotine products, ensuring that the public is well-informed about the dangers of these new forms of tobacco consumption.

Mandatory Compliance for Manufacturers

All manufacturers and suppliers of nicotine and tobacco products must now ensure that these new graphic health warnings are clearly displayed on all packaging. Failure to comply will result in strict penalties, as the government is committed to enforcing these measures.

“The new graphic health warnings are now mandatory on all novel nicotine and emerging tobacco product packaging. Those who fail to comply will face penalties as part of the effort to uphold public health standards,” the ministry stated.

The Ministry of Health is calling on all stakeholders, including manufacturers, retailers, and the general public, to support this initiative, emphasizing that collective efforts can help reduce nicotine addiction and promote a healthier future.

For more details on the new graphic health warnings, individuals can refer to Gazette Notice No. 1718 published in the February 14, 2025, edition of the Kenya Gazette.

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Judith Mwaura
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Judith Mwaura is a dedicated journalist specializing in current affairs and breaking news. She is passionate about delivering accurate, timely, and well-researched stories on politics, business, and social issues. Her commitment to journalism ensures readers stay informed with engaging and impactful news.

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