If you want to become a millionaire in Kenya, focusing on real estate, technology, treasury bonds, and money market funds could be your best bet.
According to the latest 2025 Wealth Report by Knight Frank, a global real estate consultancy, these are the most preferred investment paths for wealthy Kenyans.
The report highlights a major shift in investment trends. Many high-net-worth individuals (HNWIs) in Kenya are now putting their money into fast-growing sectors like agriculture and renewable energy, stepping away from luxury assets and moving towards ventures that generate consistent income and offer long-term value.
This reflects a broader trend globally, where wealthy individuals are prioritising financial returns and sustainability over status-driven purchases.
In the Kenyan edition of the report, Knight Frank noted that wealthy Kenyans are becoming more strategic with their money. With the country’s economy facing slower growth, millionaires are focusing more on stable, income-producing investments.
These include commercial buildings, logistics centres, and agricultural businesses — all seen as secure and promising sectors for building wealth.
Another area gaining popularity is fintech, which involves using technology to provide or improve financial services. Products like mobile money platforms and money market funds are becoming increasingly attractive.
The report also found that fintech, agritech (technology used in farming), and e-commerce platforms are helping young business people grow quickly and achieve impressive returns.
This growth has been made possible by Kenya’s improving digital infrastructure and a culture of innovation.
Agricultural investments are being driven by two main factors: the need for food security and a belief in the sector’s potential for export growth. With global demand for food increasing and Kenya’s land offering rich farming potential, this sector is seen as both socially valuable and financially rewarding.
Although real estate is still a key investment area, the focus is shifting. In previous years, millionaires preferred to buy residential and holiday homes.
Today, however, they are putting more money into commercial properties.
These include office spaces, rental apartments in high-demand urban areas, and storage facilities to support the booming logistics and online shopping industries.
One of the most striking findings in the report is the dramatic shift in how the rich hold their assets. In 2023, personal homes accounted for about 60% of their wealth.
But by 2024, this had fallen sharply to just over 20%. Also, the percentage of wealthy individuals owning four or more homes dropped from 37.5% in 2023 to only 22.2% in 2024.
This shows a move away from tying up wealth in multiple homes and towards more productive, income-generating investments.
A New Generation of Millionaires
The report also points out a generational change in how wealth is being built. Older millionaires often inherited land or property, but today’s rich Kenyans are more likely to be self-made.
Many of them have earned their fortunes by founding successful tech startups, manufacturing companies, or investing in clean energy solutions.
The experts who worked on the report believe this change is being driven by today’s tough economic environment and a more mature approach to investing.
With the global economy slowing down and the cost of living rising, wealthy individuals in Kenya are becoming more cautious.
Instead of chasing risky, high-profile investments, they are focusing on ventures that can generate steady cash flow and preserve their capital.
This change in mindset is expected to influence how the wealthy shape the future. As more self-made millionaires rise in Kenya, they are likely to have a strong impact on national policy, encourage new innovations, and push for investments that create long-term value.
The future of Kenya’s investment landscape appears to be heading in a direction that values enterprise, impact, and sustainability over luxury and status.
Join Gen Z New WhatsApp Channel To Stay Updated On time https://whatsapp.com/channel/0029VaWT5gSGufImU8R0DO30
