Close Menu
News HubNews Hub
  • Home
  • General News
  • Breaking News
  • Trending
  • Business
  • Entertainment
  • Politics
  • Health
  • Celebrities
  • Economy
  • Sports
Trending Now

NIS Director Noordin Haji and Speaker Moses Wetangula Among 105 Lawyers Seeking Senior Counsel Title

October 9, 2025

KUCCPS Issues Directive to Universities and Colleges Ahead of KCSE Exams

October 9, 2025

Residents Flee, Businesses Closed as Boda Boda Riders Clash

October 9, 2025

Babu Owino’s Message to Gachagua and Opposition Leaders Ahead of 2027

October 9, 2025

Kenyatta University Hospital Clarifies Reports of Mass Recruitment at the Facility

October 9, 2025

Obinna Takes Action After Accusations of Causing Shalkido’s Death

October 9, 2025

Kenyans to Start Earning Money for Watching Social Media Ads – Itumbi

October 9, 2025

Court Frees Man Found Trespassing Parliament, Claims to Be President Ruto’s Son

October 9, 2025

Government Clarifies CBA Stalemate as Lecturers’ Strike Intensifies

October 8, 2025

Panic as 33-Seater Bus Plunges Into River Along Waiyaki Way at Waruku

October 7, 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
News HubNews Hub
WhatsApp Facebook Advertise With Us
  • Home
  • General News
  • Breaking News
  • Trending
  • Business
  • Entertainment
  • Politics
  • Health
  • Celebrities
  • Economy
  • Sports
News HubNews Hub
Breaking News

Government to Pay TikTok Creators Who Promote Ruto’s Housing, Jobs, Health, and Agriculture Agenda

Journalist BenedictBy Journalist BenedictOctober 2, 2025No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest Email

Kenyan TikTok creators could soon start earning directly from the government — but only if their content supports the country’s development agenda.

This follows an announcement by Dennis Itumbi, Head of Presidential Special Projects and Creative Economy, who revealed a new programme aimed at funding digital creators who produce videos aligned with President William Ruto’s key priorities, such as affordable housing, job creation, healthcare, and agriculture.

Speaking during a creator training forum in Nairobi, Itumbi encouraged young digital creators to step forward and tap into the opportunity.

“The government is ready to set aside money for specific areas we are focusing on. I want creators to make use of it,” he said.
“If your content revolves around housing, health, jobs, or agriculture — we are willing to fund it.”

How the Plan Will Work

According to Itumbi, creators will be given official briefs or guidelines from the government. They will then be free to translate these messages into creative TikTok videos or digital content that appeal to online audiences.

He explained that this move marks a major shift in how the government advertises, moving away from traditional media like newspapers and TV, and embracing digital platforms where young people spend most of their time.

In fact, Itumbi pointed out that one of President Ruto’s first directives in 2022 was to ensure at least 30% of all government advertising budgets go toward digital platforms, showing a long-term commitment to supporting the online economy.

Push for Social Media Monetisation in Kenya

Itumbi also challenged international social media platforms — especially TikTok, which is hugely popular in Kenya — to enable full monetisation features for Kenyan users.

While platforms like Facebook already offer ad revenue sharing for Kenyan creators, TikTok does not yet provide built-in earning programmes in the country.

As a result, most Kenyan TikTokers currently rely on brand deals, influencer campaigns, affiliate marketing, or gifts from live streams, which often limits their income despite high engagement.

In July 2025, Itumbi had already hinted that the government was working on a way to negotiate monetisation tools with TikTok, but said creators must unite and push the request collectively to increase pressure.

As of October 2025, only three African countries — South Africa, Egypt, and Morocco — are eligible for TikTok’s Effect Creator Rewards, and none are included in TikTok’s main ad revenue programmes.

Join Government Official WhatsApp Channel To Stay Updated On time
https://whatsapp.com/channel/0029VaWT5gSGufImU8R0DO30

Follow on WhatsApp Follow on Facebook
Share. WhatsApp Facebook Twitter LinkedIn Email Copy Link
Journalist Benedict

Related Posts

NIS Director Noordin Haji and Speaker Moses Wetangula Among 105 Lawyers Seeking Senior Counsel Title

October 9, 2025

KUCCPS Issues Directive to Universities and Colleges Ahead of KCSE Exams

October 9, 2025

Residents Flee, Businesses Closed as Boda Boda Riders Clash

October 9, 2025

Babu Owino’s Message to Gachagua and Opposition Leaders Ahead of 2027

October 9, 2025

Kenyatta University Hospital Clarifies Reports of Mass Recruitment at the Facility

October 9, 2025

Obinna Takes Action After Accusations of Causing Shalkido’s Death

October 9, 2025
Leave A Reply Cancel Reply

Recent News

NIS Director Noordin Haji and Speaker Moses Wetangula Among 105 Lawyers Seeking Senior Counsel Title

October 9, 2025

KUCCPS Issues Directive to Universities and Colleges Ahead of KCSE Exams

October 9, 2025

Residents Flee, Businesses Closed as Boda Boda Riders Clash

October 9, 2025

Babu Owino’s Message to Gachagua and Opposition Leaders Ahead of 2027

October 9, 2025

Kenyatta University Hospital Clarifies Reports of Mass Recruitment at the Facility

October 9, 2025

Obinna Takes Action After Accusations of Causing Shalkido’s Death

October 9, 2025

Kenyans to Start Earning Money for Watching Social Media Ads – Itumbi

October 9, 2025

Court Frees Man Found Trespassing Parliament, Claims to Be President Ruto’s Son

October 9, 2025

Government Clarifies CBA Stalemate as Lecturers’ Strike Intensifies

October 8, 2025

Panic as 33-Seater Bus Plunges Into River Along Waiyaki Way at Waruku

October 7, 2025
Popular News

BREAKING NEWS Bed Palace along Thika Road is Currently on Fire that’s barely 3 Months after another Fire happened. Watch

August 28, 2024

Breaking: Raila Breaks Silence on Joining Forces With Gachagua

March 15, 2025

Family in Shock After Identifying Body of Josephine Owino, Believed to Have Sent Dream

July 16, 2024

Gen Z are Now Taking Wamama, Lilian Muli and Betty Kyalo Spotted. Watch video

July 15, 2024

Alai Explains Mkokoteni Number Plate System Amid Public Concerns

March 6, 2025

How to Use DeFi Lending Protocols for Crypto Loans

February 20, 2025

How Decentralized Identity Could Help Crypto Grow Stronger and Fairer

June 13, 2025

Breaking: Ruto’s Speeding Motorcade Kills Foreigner

March 13, 2025

Six Companies Anounce Mass Auction of Motorcycles, Vehicles, and Household Items Across Kenya

June 2, 2025

Juja MP George Koimburi Speaks Out Weeks After Alleged Kidnapping

June 7, 2025
Facebook X (Twitter) Instagram Pinterest
  • Home
  • General News
  • Trending News
  • Advertise With Us
  • About Us
  • Contact Us
  • Privacy Policy
© 2025 News Hub. Designed by News Hub.

Type above and press Enter to search. Press Esc to cancel.