Former Deputy President Rigathi Gachagua made his debut on TikTok Live, engaging directly with thousands of Kenyans.
This strategic move aims to connect with the younger generation, particularly Gen Z, by addressing pressing national issues on a platform popular among youth.
During the two-hour session, Gachagua discussed topics such as Universal Health Coverage, the Social Health Authority, and the new university education funding model.
He emphasized the importance of issuing identification cards to young people to facilitate their enrollment as voters in the upcoming 2027 elections.
This TikTok Live session represents a shift from traditional communication methods, highlighting the growing influence of social media in political discourse.
By leveraging TikTok’s widespread reach, Gachagua seeks to engage with a demographic that plays a crucial role in shaping Kenya’s future political landscape.
Whoever showed Riggy G how to use Tiktok , did a grave mistake😂😂😂 huyu atakuwa anaenda live kila siku jioni😂 pic.twitter.com/s05JDa79lb
— The Kenyan Vigilante (@KenyanSays) January 23, 2025
