MP Urges Citizens to Support Local Fashion by Buying Kenyan-Made Clothes
Nairobi County Women Representative Esther Passaris has called on Kenyans to embrace locally made clothing and support the country’s growing fashion industry.
She made the remarks during the Kenya Fashion Story Annual Showcase, which took place as part of the Kenya Fashion Week events on November 29, 2025, in Nairobi.
Passaris noted that buying Kenyan-made clothes goes beyond purchasing an outfit—it directly contributes to building the nation’s economy, especially for young people.
She stressed that when citizens choose local designs, they help create jobs, strengthen cultural identity, and nurture the talent of young creatives.
“When we support Made in Kenya fashion, we are not just buying Kenyan clothes; we are investing in jobs, culture, identity, and the future of our youth,” she said, highlighting the broader impact of choosing local products.
The Women Representative further explained that consistent support for locally produced fashion will boost the global competitiveness of Kenyan designers.
According to her, growing the country’s creative economy will place Kenyan fashion on the international stage. “If we strengthen our local creative economy, then our designers will not only compete locally but internationally. And when young people thrive, Kenya thrives,” she affirmed.
Passaris also encouraged fashion creatives not to give up on their dreams. She said their commitment and creativity are helping shape the Kenya that many aspire to see—bold, innovative, beautiful, and ready to stand out globally.
The Kenya Fashion Week calendar featured several key events, including the Student Fashion Design Awards and the KFW Main Show held earlier on November 1, 2025, before culminating with The Kenya Fashion Story showcase on November 29.
The Kenya Fashion Story initiative was founded by Ingrid Awuor, a well-known fashion producer, model coach, and event organizer who has played a major role in elevating local fashion talent.
Other leaders have also been vocal in promoting Kenyan-made outfits. President William Ruto has been wearing his trademark Kaunda suit at most public functions, using fashion as a way to champion local creativity.
In addition, the Kenya Women Parliamentary Association (KEWOPA) pledged in 2023 to support local designers by wearing Kenya-made outfits during parliamentary sittings.
This move aimed to uplift Small and Medium-sized Enterprises and encourage more Kenyans to buy from local fashion brands.
This growing push from leaders and creatives reflects a broader national effort to build pride in Kenyan products while boosting the country’s creative industry and empowering young people.
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