The Capital Markets Authority (CMA) has released its latest rankings of the most popular Money Market Funds (MMFs) in Kenya, highlighting a strong shift among Kenyan investors toward safer and flexible investment options.
Money Market Funds are widely known as low-risk investment avenues where individuals can save their money, earn reliable interest, and still access their funds whenever needed.
Because of this flexibility and safety, many Kenyans now consider MMFs a secure way to grow their savings without locking in their money for too long.
According to the CMA’s Collective Investment Scheme (CIS) report for the second quarter of this year (April to June), published on Thursday, August 14, the Sanlam Unit Trust continued to lead the market.
Sanlam remained the most popular MMF with a dominant market share of 19.1%, managing Assets Under Management (AUM) worth Ksh113 billion.
In second place is CIC Unit Trust, with a 15.7% market share and Ksh93 billion in AUM. The Standard Investment Unit Trust followed in third place, holding 12.9% of the market with Ksh77 billion in AUM.
NCBA Unit Trust and Britam Trust Schemes ranked fourth and fifth, maintaining their spots in the top five. NCBA recorded 9.5% market share with Ksh56 billion in AUM, while Britam secured 6.9% with Ksh41 billion.
Other top-performing MMFs included:
- Absa Unit Trust Fund – Sixth place with 4.3% market share and Ksh25 billion AUM
- Old Mutual Unit Trust Scheme – Seventh with 3.9% and Ksh23 billion
- ICEA Unit Trust – Eighth at 3.8%
- Cooperative (Coop) Unit Trust – Ninth at 3.6%
Completing the top ten, the KCB Unit Trust came in tenth. Other funds that appeared in the top 20 include Jubilee, Etica, Madison, Ziidi, Nabo Africa Funds, Dry Associates, Faida, Stanbic, Lofty, Zimele, and Apollo Unit Trust Funds, showing growing diversity in Kenya’s investment landscape.
Market Overview and Total Assets
The CMA also reported that the total Assets Under Management across all Collective Investment Schemes stood at Ksh596.3 billion, which is a strong 20% increase compared to the first quarter of 2025. This reflects growing investor confidence and a rising appetite for regulated investment products.
Most Dominant Fund Types
Money Market Funds continue to dominate the investment space in Kenya, holding 62.5% of the total CIS assets under management. This clearly shows that most Kenyan investors favor MMFs due to their safety, liquidity, and consistent returns.
Following MMFs are Special Funds, which take up 19% of the assets under management. Special Funds are pooled investment schemes targeting specific goals and often offer higher returns than MMFs, although with slightly higher risk.
Fixed Income Funds come third with 18% share of the total assets. These funds are considered medium to low risk and usually invest in government and corporate bonds, offering investors stable returns over time.
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